SEO Optimization as an Internet Marketing Strategy

December 29, 2014 by

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links.

Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

Look at the SEO VIDEOS in this page, click here (100% free content for you).

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website.

This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website.

However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

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Business VISION and the Lack of FOCUS

December 19, 2014 by 1 Comment

If your vision was clear, if you were laser focused on that goal and you knew exactly what you want to achieve you wouldn’t be doing any of the three things below:

1)) Most people ask all the wrong questions.

2)) Most people think all the wrong thoughts.

3)) Most people do all the wrong things.

The reason for all three of these things is because of the lack of focus.

You wouldn’t be asking what should I do to get results. You would be thinking will I ever reach success or what am I missing. You wouldn’t be wandering aimlessly in all different directions hoping the next shiny object or the net traffic method is going to be the winner.

Take a look around. Now look a little more. Who do you see getting results? What are they doing everyday?

Do they do FB posts everyday? Do they blog? Do they email their list daily? Do they buy solo ads? Do they do FB ppc?

Theres a reason they do what they do 🙂 … When you have such a crystal clear vision of what you want to achieve these silly questions and self doubts are no more. I used to ask all the wrong questions like:

How does (insert leader name) get so many people following them.

How does (insert leader name) make so many sales all the time.

What am I missing and why isn’t this working?

The reason for this……I was all over the damn place. Then I sat down one day and defined what I wanted to achieve in business, my personal life and what I wanted my dream life to look like. Suddenly things started to slap me right in the face and I had clarity.

I stopped buying the programs and being the consumer and flipped the switch and became the marketer. I put two and two together which equals five(just kidding, have to make sure you’re following me here)

Back to the point……I started paying attention to people and watching what they were doing. I devised a plan and got to work and created my own version.

Pretty soon my bank account got bigger, more opportunities presented themselves and now my life is pretty darn fantastic. Now this didn’t happen overnight, but it happened very fast once I got clear with what I wanted out of life and defined how fast I was going to achieve it.

So if you’re getting mediocre results at best it’s probably because you have no focus and you’re easily swayed when you see new opportunities or read something a leader says is the right thing to do.

For me I can’t be swayed. No matter what people say it goes in one ear and out the other unless it’s from a mentor I hire to take me to the next level. This business requires you to learn a few skills, remain focused and be willing to put in the dues to master your craft.

If you get clear on your vision and stay focused everything else will work itself out 😉 Stop worrying about what could happen and start making it happen.

Stop saying what if I invest the money and lose when if you decide you will win no matter what, it’s impossible to lose. When you define what you want out of life and you truly believe in it and you remain focused on that goal not even a freight train can take you off the track to success.

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SEO is the Soul of Internet Marketing

December 12, 2014 by

Yeahhh I love this article “SEO is the Soul of Internet Marketing“.

The content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of
writers who are skilled at providing quality content which is also optimized for relevant keywords.

5FreeWaysSEOTraffic

Click here to see this VIDEO (free amazing content!)

If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

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Self doubt is the #1 killer in Business

December 8, 2014 by

As I was speaking with one of my coaching students this morning I realized one thing….

Self doubt is the #1 killer in this business.

If you’ve been reading my emails often you probably think I’m this untouchable guy who does $50k-$70k a month. And you’re right …. except the untouchable part.

Maybe right now you’re down to your last dollar. Maybe you have money, but not sure where to get started. Maybe you just doubt yourself on a daily basis thinking things like “Sure Massimo it’s easy for you”.

Years ago I was in your exact shoes.

Years ago I was experiencing the same doubts that you have.

Years ago everyone around me doubted me.

So what was the changing factor?

What spurred all my success?

I made a DECISION that I was tired of struggling, I was tired of being broke and I was tired of watching everyone else be successful. I stopped making excuses and I took accountability for my own life. I no longer said things like:

– I’m broke and I don’t have the money.

– I don’t know where to start.

– If I had a list I could make money.

I found a way to raise the money by freelancing, selling services and doing affiliate marketing with basically zero budget to earn the money. I learned what to do by reverse engineering others and copy what successful people do (feel free to copy me).

nodata-subscribers
(daily leads that I got in my business, I mean new leads)

I mastered a traffic source to generate fresh leads daily so I could get my message or offer in front of the right people.

But…..it all started with the decision to stop the whining, complaining and excuse making and start producing results. What you may not realize is that you have what it takes right here, right now no matter what circumstance you may be in.

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Maybe your current circumstance isn’t as bad as mine was or maybe you have it worse than me…..it doesn’t matter. If you just make the DECISION to take charge of your life right now in 3-6 months you can be in the exact same place I’m at right now.

Is six months to long to create a high six figure business?

Is six months to long to create a life you love living?

Is six months to long to FIRE your boss and live life on your terms?

Is six months to long to commit once and for all to yourself and your family?

I believe it’s possible for anyone to become successful in this business in six months, even YOU.

Follow my emails, follow my blog and add me as a friend here on FB and read the daily tips I share. If you just apply 1/4th of the information I share with you then you have everything you need to duplicate me.

I truly want to see YOU succeed, but it’s up to you to apply what I teach. I have successful coaching students making big boy bucks and then I have broke coaching students.

Whats the difference?

The successful ones didn’t make excuses and they committed themselves once and for all to stop playing small. You can finish 2014 out strong, but it all comes down to making that choice.

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