The Art of Getting New Business Fast
http://EarnWhateverYouWant.com
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It’s strange, but we become so busy doing business that we have a tendency to overlook what’s in front of our noses. Most of the tips listed, would come about if we ever had the time to visit with our customers while doing business.
The art of getting new business is no mystery, in fact it’s so simple we miss the forest for the trees. Here are some good tips to remind you how to build more client base.
1. Get New Business From Old. Ask existing clients for more biz before you try warming up a stone cold lead. Ask the happy clients for referrals to people they know that you don’t – and be sure to keep track of who referred whom.
2. Pitch a Stranger. It’s like bad advertising when you blow hot air when pitching to a new prospect. In face-to-face mediating you’ve got to know what to say, and say it with conviction.
3. Give It To Me Straight. No one has time for the “warm-up”. Prepare well honed phrases and practice them in front of a mirror. People like it when you can get to the point rapidly and intelligently. If it’s by email, make sure they don’t have to scroll down to read it all.
4. Talk About Your Failures. Seriously! It builds credibility. Everyone can’t be perfect all the time, and when you can tell a prospect why you lost a client and what you’ve learned it’s a welcome change. They appreciate not getting the usual hot air & razzle-dazzle.
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5. Offer a “Loss-Leader”. People are less and less apt to buy
impulsively from a person if they don’t have a good feeling about them. Offering
a loss-leader allows the relationship to mature over time. This is very
important in B2B clients. (Loss-leader is the practice of offering a product or
service at a considerable discount and loss of profit to attract future
business.)
6. Get Sold Yourself. Pick the most successful competitors in your area and let
them sell you. Play customer and be aware of how you feel during each step, and
see why their approach works so well. Auto-makers buy each others cars and break
them down to nuts and bolts. You can do the same thing in your space.
7. Start an E-mail Newsletter. This is much like #5. Give them useful
information week in and week out, or month in and month out. Make them happy to
see your name in the “from” field. If they only hear from you when you want
something, they’ll turn you off when they hear from you.
8. Offer Testimonials. Satisfied clients or customers can say things about you
that you can never believable say about yourself. Use the person’s full name if
possible when doing this. “KM from Buffalo” isn’t nearly as strong as “Kenneth
Moore from Buffalo”.
I can’t emphasize enough how important and how underused this tip is in
business. Simply allowing people to verbalize their needs makes them happy and
tells them you listen. It also allows you to hone in on the points to make when
it’s your turn to talk.
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CLICK HERE – Reach us on Linkedin —-
ASSET PROTECTION – website
Provide all your clients the exclusive benefits of protection, privacy,
planning and control of their assets within the Trust.
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Do you know One of the Best SECRETS to build a successful business?
Write down this secret asap: “Create Connections with People “. ….apply the secret to your business 🙂
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** Build giant mailing lists of subscribers that follow you ( in
some lists I have 21,000+ subscribers ).
Mailing lists are a very important factor to create excellent connections
with your customers – it means THE LIFE of your business.
Remember: your success depends by connections with people.
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