1. Solve A Problem. All customers and prospects have hot buttons and pain points that they want your help in addressing—you just need to find out what they are. If you haven’t had multiple conversations with current and future buyers, you’re missing an obvious opportunity to analyze and adjust how you run your business to become more successful. Most entrepreneurs think they know what their customers need, but there is always more to learn.
2. Ease of Use. How easy (or hard) is it for customers to buy and use your products and services? Can you make it easier? All other factors being equal, it is the supplier who is the easiest to work with that will win the business. Periodic contact with customers will help you understand how their needs change over time, and how you should modify your processes, policies, technology, features, benefits and other customer experiences to turn your clientele into raving fans of your company.
3. Irresistible Value. What is your value proposition? Is it undeniably beneficial in the minds of your buyers? How does it compare to the value proposed by your competition? Your job is to constantly work toward the irresistible offer (1 and 2 above can help with your quest). You’ll know you’ve landed on the right value proposition when customers see your pricing as an investment instead of an expense.
4. Difficult Exit. You don’t want customers to leave the relationship with your company—so don’t let them! Become indispensable in as many ways as possible and they won’t be able to leave you. Imagine becoming such an integral part of the lives of your customers that they wouldn’t dream of not using you.
WILL YOU LIKE TO BE AN INTERNET ENTERPRENEUR AND MAKE A LOT OF MONEY THROUGH OUR SYSTEM? CLICK HERE
Speak Your Mind